Are you branded?

Brand recognition is an important factor in getting your company and products recognized in the marketplace. In some cases, brand can be what sells your product.

For example: After being promoted by famous athletes and celebrities, the Nike "swoosh" has become a fashion icon and is recognized all over the world. The "swoosh" has transcended the running shoe and appears on items such as t-shirts, gym bags and a plethora of Nike products. Nike could decide to sell hot-air balloons, and by the use of the "swoosh" it would be instantly recognized as their product. That is the power of brand.

Take this quick quiz and find out if you're "branded".

1. Is your logo striking and straightforward?
2. Does it easily inspire images of your business or products?
3. When you look at your business cards, letterhead and marketing materials are they instantly recognizable as being from the same company?
4. Do you use the colors of your logo in other marketing materials?
5. Do the colors you use to promote your business complement each other and your business?
6. Do you use consistent fonts in all your marketing materials? Do they complement your type of business?
7. Do the photographs you use generate the same emotions?
8. Are you using a consistent type of paper for your marketing materials?

If you answered "yes" to all of the above questions, you're "branded". Congratulations! If you answered "no" to more than 5 of the above questions. It's time to look into creating a brand. We're here to help.

Over the next six months we'll be sending you tips on how to get started on branding your company. Some of the upcoming topics include: creating a logo, creating brand colors and choosing photos. If you have any questions, want advice, or just want to chat, please give us a call.

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